Make It Work! Scandal: technology sold which doesn't work

Many companies sell technology which does not work. Example: most senior managers have problems getting mobile phones and PCs to synchronise properly, or find their systems crash, are bugged, unreliable - and do NOT work as claimed by manufacturers. This is a huge scandal and abuse of customer time and money. Companies need to hugely improve reliability and simplicity and as they do they will gain sales, market share and brand awareness. Part of conference lecture for MTN by Dr Patrick Dixon, Futurist and author Futurewise.